Awareness of Kami Prihatin Campaign In the Media

  • Adlene Aris
  • Mokhtar Muhammad


Baby-dumping and child abuse cases are often reported in the Malaysian media. It is at an extremely worrying state and vigorous actions have been taken to solve or at least to curb these unfortunate occurrences from happening in our society. The most horrifying fact is that child abuse happens even in broad daylight and in the public vicinity as what happened to Syafia Humairah Binti Sahari who was only three years old when she was physically abused by her mother’s lover at Kampung Batu 30, Ulu Yam Lama, Batang Kali. According to the report in Utusan Malaysia Online dated 27 February 2010, the innocent little girl died due to her injuries.

Author Biographies

Adlene Aris

Adlene Aris is a Lecturer at the Faculty of Communication and Media, UNISEL (Universiti Selangor), Malaysia. She mainly teaches subjects involving creative writing and visual literacy. In 2011, she earned her Master’s Degree in Mass Communication and received the Excellent Master’s Award from UiTM (Universiti Teknologi Mara), Malaysia. Her interests are primarily in the areas of advertising; issues concerning consumer behaviour, social marketing campaigns and semiotics, as well as visual communication.

Mokhtar Muhammad

Mokhtar Muhammad holds a PhD in Malaysian Political History from University Malaya; MSc in Journalism and Mass Communication, Iowa State University; BSc in Journalism, University of Colorado; and Diploma in Mass Communication (Journalism) Institut Teknologi Mara (ITM). He is currently a professor at Journalism Programme in Universiti Teknologi Mara (UiTM). Mokhtar’s areas of expertise and research include, Journalism; Communication; Social Science History; Sociological Studies of Journalism; News-Editorial Writing in Journalism; Studies of the Media; Culture and Society; Communication and Change; Organizational Communication; Human Communication; International Communication; International Relations; Global Contemporary and Political Studies.

How to Cite
Aris, A., & Muhammad, M. (2019). Awareness of Kami Prihatin Campaign In the Media. The Journal of Development Communication, 23(1), 76-90. Retrieved from