Peirce, L Meghan, and Benjamin Bates. “The Impacts of Character Identification on Attainment of HIV Prevention Goals: An Entertainment Education Programme in Botswana”. The Journal of Development Communication, vol. 23, no. 1, Jan. 2012, pp. 1-11, http://jdc.journals.unisel.edu.my/index.php/jdc/article/view/126.