Reproductive Health and Family Planning Behaviors in North West Nigeria

Effects of a Hausa Language Radio Drama

  • Scott William Connolly Population Media Center, University of Vermont, USA
  • Fatou Jah Population Media Center, University of Vermont
  • Kriss Barker Population Media Center
  • William Ryerson Population Media Center
  • Ephraim Okon Population Media Center
  • Mike Desarno Department of Bioinformatics, College of Medicine, University of Vermont
  • Jan Bunn Department of Bioinformatics, College of Medicine, University of Vermont
  • Gimba Victor Kyari Department of Economics, Kaduna State University, Nigeria
  • Yusuf Haliru Center for Reproductive Health and Development Services
  • Kayode Alli-Balogun Center for Reproductive Health and Development Services
Keywords: Reproductive health, family planning ideation, contraceptive use, maternal health, women’s empowerment, long-running radio drama, entertainment-education

Abstract

Contraceptive prevalence (CPR) in North West Nigeria is the lowest in the country coinciding with high fertility driven primarily by large family ideation. Research shows that communication about family planning, especially between spouses/partners leads to adoption of a modern method of contraception. To promote spouse and partner communication and to increase family planning use, an entertainment-education radio serial drama was broadcast featuring characters that modeled how to discuss having smaller families, birth spacing, contraceptive use, and maternal and child health. A post-test representative survey of 649 participants found that 71 percent listened to the programme weekly. Multivariate analysis found that regular listeners were 2.4 (95% CI 1.4, 4.3) times more likely than non-listeners to say they “currently use something to delay or avoid pregnancy.” On several other behavioural and attitudinal indicators, results showed that regular listeners to the programme had more favorable scores than non-listeners to the programme. 

Published
2019-12-18
How to Cite
Connolly, S., Jah, F., Barker, K., Ryerson, W., Okon, E., Desarno, M., Bunn, J., Kyari, G., Haliru, Y., & Alli-Balogun, K. (2019). Reproductive Health and Family Planning Behaviors in North West Nigeria. The Journal of Development Communication, 30(2), 30-44. Retrieved from http://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/153