Sustainable Development through Participatory Communication

An Assessment of Selected Community Projects in Cross River State, Nigeria

  • Godswill John Bassey Department of Mass Communication, Cross River University of Technology, Nigeria
  • David Nandi Etika Department of Mass Communication, Cross River University of Technology, Nigeria
Keywords: Participatory, communication, sustainable, Development, community project and development agency.

Abstract

This paper was an attempt to investigate to which extent participatory communication is adopted in communication interventions in Nigeria. Three selected developmental projects in Cross River State were studied. Four objectives and four research questions were raised to guide the study. Participatory Communication Theory (PCT) was adopted as the theoretical underpinning of the work. It also collected data through quantitative and qualitative research methods. The questionnaire was the main data gathering instrument. Data gathered were analysed using simple percentage. One of the findings in the research is that participatory communication should be adopted across every level of development project as it has been considered as a veritable component that fast-track development/community projects. The researcher therefore, concludes that, participatory communication is a salient approach of communication that facilitates development project. To achieve success, priority should be given to the component of participatory communication when carrying out community project. Consequently, it has been recommended that, participatory communication should be adopted across every level of development projects as it helps development agents to engage the people to know their pressing needs and to avoid situation where projects that worth millions of naira are not utilised by the beneficiaries.

Published
2019-12-19
How to Cite
Bassey, G., & Etika, D. (2019). Sustainable Development through Participatory Communication. The Journal of Development Communication, 30(2), 60-71. Retrieved from http://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/154