Challenging Gendered Realities with Transmedia for Indian Adolescents

  • Ragini Pasricha
  • Radharani Mitra
  • Sonia Whitehead

Abstract

From December 2015 to October 2017, BBC Media Action and UNICEF partnered in India to create a transmedia initiative targeting adolescent girls and boys to address gender discrimination and stereotyping. This paper details the steps that were taken by a multi-disciplinary team to combine academic research with experiential learning and technical expertise to develop the content strategy and design outputs.

Published
2018-09-13
How to Cite
Pasricha, R., Mitra, R., & Whitehead, S. (2018). Challenging Gendered Realities with Transmedia for Indian Adolescents. The Journal of Development Communication, 29(1), 81-100. Retrieved from http://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/72