Evaluating Capacity Strengthening for Social and Behaviour Change Communication through Outcome Harvesting
Insights from Ethiopia, Bangladesh, and Liberia
Global health projects, especially those that focus on social and behaviour change communication (SBCC) and/or capacity strengthening, have become increasingly more complex. Selecting appropriate ways to measure the success of these projects is especially challenging. Conventional evaluation approaches, which tend to focus solely on change among individuals, often fall short in capturing a complete picture in complex SBCC projects, especially those involving capacity strengthening of organisations and systems. Outcome Harvesting is an innovative and participatory evaluation approach which embraces, rather than ignores, complexity. The Health Communication Capacity Collaborative project (HC3) implemented Outcome Harvesting in three countries (Ethiopia, Bangladesh, Liberia) to evaluate capacity strengthening activities for improved SBCC. This article presents challenges regarding evaluating complex international SBCC projects, introduces Outcome Harvesting, summarises HC3’s OH evaluations, and outlines useful insights for future SBCC-related OH evaluations.