Jah, F., S. Connolly, and W. Ryerson. “Comparing the Cost-Effectiveness of Mass Media Long-Running Entertainment-Education (EE) for Social and Behaviour Change in Africa”. The Journal of Development Communication, Vol. 29, no. 1, Sept. 2018, pp. 61-72, https://jdc.journals.unisel.edu.my/index.php/jdc/article/view/55.