Raising the Influence of New Media in Instilling Political Efficacy amongst Youth
The aim of the research was to find out the role that new media is playing in creating political efficacy amongst the youth in Pakistan. Political efficacy is the belief on the part of an individual that he can play an important and integral role in the political processes. Campbell, Gurin & Miller (1954) presented the idea of political efficacy as a feeling that individual political actions can have an impact on the overall political processes. In this regard, the individual citizen becomes an important entity who has a strong faith in his position and significance in the political processes. Later studies showed that the original idea of political efficacy actually comprised two separate elements internal efficacy and external efficacy. The present research looked at the various factors which influence internal efficacy like knowledge, discussion and participation.