Devcom Mindset

Are We Ready For It?

Abstract

In December 2011, University of the Philippines Los Baũos (UPLB) Professor Emeritus Nora Quebral delivered a lecture on development communication at the London chool of Economics, where she was awarded an honorary degree for her achievements in development communication. Her lecture was essentially a summary of the e-Booktitled Development Communication Primer that was released in Penang, Malaysia by Southbound Publishing Company in January 2012. This Primer contains both Professor Quebral’sdefinitionsofdevelopment communication in 1971 and in 2011, four decades apart.