Challenging Gendered Realities with Transmedia for Indian Adolescents
Abstract
From December 2015 to October 2017, BBC Media Action and UNICEF partnered in India to create a transmedia initiative targeting adolescent girls and boys to address gender discrimination and stereotyping. This paper details the steps that were taken by a multi-disciplinary team to combine academic research with experiential learning and technical expertise to develop the content strategy and design outputs.
Published
2018-09-13
How to Cite
Pasricha, R., Mitra, R., & Whitehead, S. (2018). Challenging Gendered Realities with Transmedia for Indian Adolescents. The Journal of Development Communication, 29(1), 81-100. Retrieved from https://jdc.journals.unisel.edu.my/index.php/jdc/article/view/72
Section
Articles
- Open Access authors retain the copyrights of their papers, and all open access articles are distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided that the original work is properly cited.
- The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
- While the advice and information in this journal are believed to be true and accurate on the date of its going to press, neither the authors, the editors, nor the publisher can accept any legal responsibility for any errors or omissions that may be made.The publisher makes no warranty, express or implied, with respect to the material contained herein.
