Challenging Gendered Realities with Transmedia for Indian Adolescents
Abstract
From December 2015 to October 2017, BBC Media Action and UNICEF partnered in India to create a transmedia initiative targeting adolescent girls and boys to address gender discrimination and stereotyping. This paper details the steps that were taken by a multi-disciplinary team to combine academic research with experiential learning and technical expertise to develop the content strategy and design outputs.