Effects of Modern Media Towards Preservation of African Moral Values and Economic Development in Ghana
Abstract
This paper delved into the effects of modern media on the preservation of traditional African moral values and economic development in Ghana. The paper is purely qualitative and relied mainly on related literature. Content and thematic analyses were employed. It was revealed that radio and television, especially in African contexts, serve as medium for passing down cultural norms, values, and practices. By showcasing traditional music, storytelling, and other cultural elements, media platforms contribute to maintaining a sense of continuity in cultural identity. The ability to convey perceptions, hopes, and dreams unrestricted on these platforms enables Africans to actively participate in shaping their cultural narrative. It was revealed that increased media consumption correlates with a rise in support for Lesbian, Gay, Bisexual, Transgender, Queer, or Questioning, Intersex, Asexual and More (LGBTQIA+) rights in Africa. Also, media can be used as a tool for exacerbating hate speech and propaganda. Media literacy programmes and public awareness campaigns can educate citizens about media's influence and encourage critical thinking. Education systems should integrate cultural education highlighting traditional values, history, and practices into the academic curriculum. Academic institutions should invest in research to continuously monitor media's impact on cultural values and economic development.
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