Not Enough Fish in the Sea

Community-based Entertainment-Education to Promote Sustainable Fishing in Belize

Abstract

To reach local fishing communities in Belize with important messages about the environment, overfishing, stocks control and their own rights and responsibilities, PCI Media and the Wildlife Conservation Society (WCS) developed a multi-stranded Social Behaviour Change Communication (SBCC) strategy. This integrated Entertainment-Education (E-E) approach comes in the form of a radio drama serial, with accompanying phone-in shows, theatre productions and community mobilisation activities rounding out the holistic approach. This paper analyses the project’s success and shortcomings, and discusses ways in which the underlying principles can be modified for use in different scenarios in the future.