Towards a Framework for the Sabido Methodology for Social Media (TSM4SM)
Lessons Learned from Girlsplained, an Entertainment-Education Programme in the United Kingdom
Abstract
The Sabido Methodology (TSM) is recognised as a discrete methodology of entertainment-education (EE). EE programmes are intentionally designed to entertain and educate through the weaving in of important health and social messaging into powerful storytelling. Sabido-style dramas are highly effective in promoting social and behaviour change around a myriad of issues and its usefulness has been widely documented in long-running serial dramas on traditional media. There is little documentation, however, of how TSM could be applied to newer media, such as social media (SM). Girlsplained was created with the aim of addressing the sexual health of young Black, Asian and minority ethnic (BAME) women in the United Kingdom. Key lessons from the effort can be used to build a proposed framework for adapting TSM to SM, i.e., The Sabido Methodology for Social Media (TSM4SM). We hypothesise 4 key features of TSM4SM should include: 1) the major tenets of TSM in a web-based drama with shorter story arcs; 2) the use of humour as per the Laugh Model framework to create a fourth character; 3) the use of transmedia to create a SM feed following the life of the transitional character based on TSM principles; and 4) a target audience of younger people.
- Open Access authors retain the copyrights of their papers, and all open access articles are distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution and reproduction in any medium, provided that the original work is properly cited.
- The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
- While the advice and information in this journal are believed to be true and accurate on the date of its going to press, neither the authors, the editors, nor the publisher can accept any legal responsibility for any errors or omissions that may be made.The publisher makes no warranty, express or implied, with respect to the material contained herein.
